Luiz Carlos Trabuco Cappi: The Rise Of The Bradesco Bank

Bradesco Bank is one of the largest banks in Brazil today. The financial institution is currently headquartered in the city of Sao Paolo, and they keep on expanding their operations by acquiring smaller banks all throughout the country.

In the past, Bradesco Bank is known as the leading bank in the country, and they enjoyed the investments given by thousands of investors. However, this distinction was later grabbed by Banco Itau and Unibanco, which went under a merger contract in 2009. During the same year, Bradesco Bank’s president retired, so the board of directors tried to search for someone who could bring reforms and changes to the company.

Several candidates were given to the board of directors, but they ultimately selected Luiz Carlos Trabuco Cappi to become the company’s next leader. He has been with the company for more than 40 years, starting as a bank clerk and became promoted to higher positions. He gratefully accepted the new challenge that was entrusted to him, and the board of directors has asked Luiz Carlos Trabuco Cappi to find a way on how the company could grow further and take the distinction as the leading bank in Brazil back to the Bradesco Bank. The newly appointed president promised that he would be doing everything that he can to reach his goal successfully.


The first thing that he did was to gather information from his colleagues. He had to attend several brainstorming activities, where ideas will be shared with everyone in a room. He picked up the idea of acquiring financial institutions to increase their dwindling number of assets and at the same time, increase the company’s stock market value. Luiz Carlos Trabuco Cappi set his eyes on several financial institutions, but what attracted him the most was the potential for HSBC Brazil and the Bradesco Bank to merge. He started speaking with the executives back at HSBC Brazil, but the idea of merger does not sound pleasant to their ears.

Luiz Carlos Trabuco Cappi would have to revise the contract over and over until the leaders of HSBC Brazil claimed that one of the contracts he made is good and they will now proceed to the merger. The cost of the transaction was $5.2 billion, considered at that time as the costliest and the most expensive merger on the planet. Through the partnership between HSBC and Bradesco Bank, the stock market price of the two firms soared up. It was a victory for Luiz Carlos Trabuco and he could not believe his eyes that the value of Bradesco Bank started to increase. He thanked HSBC Brazil for the trust that they have given the Bradesco Bank, and he stated that more business would follow.

Unfortunately, the leader of Bradesco Bank had to step down from being a president. He already reached the age of retirement, and in Brazil, it is required that the people have to retire. The one who will be replacing him, Octavio de Lazari Junior, is a young man, and his colleagues are confident that he will continue the programs that Luiz Carlos Trabuco Cappi implemented.

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