It is easy to create a fast food restaurant. In most cases people are going to find themselves in a place where they really do not want to patronize healthy food unless it is something that is appeasing to the palate. People may fix a salad or something of that nature in their home, but it is not always going to be commonplace. Learn more about Nathaniel Ru: https://affiliatedork.com/nathaniel-ru-blazes-a-trail-in-the-health-food-industry
In order to get more people to embrace the concept of healthy food there would have to be a shift in what people are consuming. They have to feel a real need to change their daily eating habits.
Luckily, Sweetgreen has become the type of company that provides people with a wide variety of choices. Salad is not the only thing that people have to consume when they are considering Sweetgreen. This company has one bowl, and there are fruits and chips that are on the menu that are also low calorie items.
The choices are abundant for people that are trying to eat healthy, and this is the thing that has taken Sweetgreen to a new level. People like to have variety when they are considering healthy food, and Nathaniel may have realized this long before the restaurant was started.
Nathanie Ru and his team knew that would not a lot of healthy food options out there. The fact that he created a restaurant based on his inability to find something like Sweetgreen tells an entire story of the lack of healthy food options in America. Most fast food chains have salads that are part of the lineup, but most people overlook these things for burgers and fries.
What Nathaniel would ultimately realize is that he had to have variety in order to get consumers to continue to patronize his restaurant chain. He did not want to be a restaurant that was labeled as another salad fast food chain. He knew that customers could get this at other restaurants like McDonalds or Burger King. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
He wanted to do more than simply put salad on the menu. He wanted people to patronize his restaurant chain on a regular basis. Ru wanted them to have the variety that they desire in order to really change the way that they looked at healthy food options.
Nathaniel wanted Sweetgreen to be something that was desirable to the mainstream. This is why the menu has so much variety for healthy eating.