After a successful career culminating as Senior Vice President and Chief Merchandising Officer with the True Value Hardware Corporation in Chicago, and over thirty years of experience at the highest levels in new product development, launching, merchandising, brand building, category management and related areas, Kenneth Goodgame has rebranded himself as a Marketing, Sales and Retail Merchandising Executive.
His successes at True Value include such notable achievements as the Craftsman program that increased sales from $9M to $180M, an increased number of store openings by 300%, and growing revenue by $150M. Another of his innovative ideas promoted support by vendors in a ‘pay for play’ advertisement program which highlighted their products and the True Value brand name, resulting in increased customer and retail numbers. During his tenure at True Value, the company’s brand value improved significantly because of his experienced guidance. He improved the performance of the buying team and increased their product expertise. He also enabled the company to increase its saving record from 2% to over 10% per year.
In his current reincarnation, he provides guidance to companies in areas relevant to the development of an effective business strategy. In addition, he promotes such management features as employee engagement, the development of performance indicators and other quality assurance systems as integral in ensuring improved performance and profitability. His clients are assured of success because of his vast experience, expertise and history of growth promotion in companies. He advocates systems to promote improvement in leadership ability, product quality and productivity and pays keen attention to cost management.
Goodgame in his current incarnation needs little in the way of promotion. His accolades and achievements over the past decades include successes in companies and products such as Shur-Line Painting Products, Rubbermaid Cleaning, John Deere, Toro branded equipment, RIDGID wet-dry vacuums, and the 20 SKU Husky Air Tool program.
He stands ready to provide guidance to companies in need of his expertise.