Nathaniel Ru Discovers the Variety is Key to Success for Sweetgreen

It is easy to create a fast food restaurant. In most cases people are going to find themselves in a place where they really do not want to patronize healthy food unless it is something that is appeasing to the palate. People may fix a salad or something of that nature in their home, but it is not always going to be commonplace. Learn more about Nathaniel Ru: https://affiliatedork.com/nathaniel-ru-blazes-a-trail-in-the-health-food-industry

In order to get more people to embrace the concept of healthy food there would have to be a shift in what people are consuming. They have to feel a real need to change their daily eating habits.

Luckily, Sweetgreen has become the type of company that provides people with a wide variety of choices. Salad is not the only thing that people have to consume when they are considering Sweetgreen. This company has one bowl, and there are fruits and chips that are on the menu that are also low calorie items.

The choices are abundant for people that are trying to eat healthy, and this is the thing that has taken Sweetgreen to a new level. People like to have variety when they are considering healthy food, and Nathaniel may have realized this long before the restaurant was started.

Nathanie Ru and his team knew that would not a lot of healthy food options out there. The fact that he created a restaurant based on his inability to find something like Sweetgreen tells an entire story of the lack of healthy food options in America. Most fast food chains have salads that are part of the lineup, but most people overlook these things for burgers and fries.

What Nathaniel would ultimately realize is that he had to have variety in order to get consumers to continue to patronize his restaurant chain. He did not want to be a restaurant that was labeled as another salad fast food chain. He knew that customers could get this at other restaurants like McDonalds or Burger King. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

He wanted to do more than simply put salad on the menu. He wanted people to patronize his restaurant chain on a regular basis. Ru wanted them to have the variety that they desire in order to really change the way that they looked at healthy food options.

Nathaniel wanted Sweetgreen to be something that was desirable to the mainstream. This is why the menu has so much variety for healthy eating.

Fabletics Employs Product Customization Maximize Profits

Kate Hudson believes in market research as a suitable method of understanding the various needs of the clients. Through her online fashion wear enterprise known as Fabletics, she has availed an online quiz test that is used to gather information from the clients, hence enabling the firm to precisely determine the features that customers most enjoy in the products. Also, it is possible to understand the aspects that need to be changed.

Additionally, clients are availed with information on the best workout outfits and the best methods that can be employed to maintain the right fitness. Size and color are also taken into account as information is given on the best fashion designs that can be blended with each other to obtain an outstanding look.

Kate Hudson established Fabletics with the objective of tackling the fashion gap that existed in the market. The enterprise ended up growing massively and within only three years, Fabletics was valued at over $250 million, thereby, setting the record as one of the fastest growing fashion enterprises.

At the moment, Fabletics emphasizes on the use of reverse showroom method to avail fashion wear products. It has ended up expanding its operations and has managed to set up more than 18 outlets in different parts of the United States. The show room technique that has been employed ensures that clients can be able to view different products before settling on a particular item and make the purchase.

Kate Hudson understands that very many people are usually involved in browsing the internet and she decided to exploit this factor. Eventually, that is what led to an increase in the value of the business as it became easy to establish a good relationship with the clients, which is a significant factor in the process of undertaking business.

Fabletics has managed to rise steadily in the competitive fashion wear market to secure itself a notable position. Profit maximization is usually the objective that most companies are focused on achieving, and it is often made possible by making the right approach to the market.

E-commerce is revolutionizing how trading activities used to be undertaken and this enables businesses to capture a vast market share hence ensuring that different client needs are addressed. By exploiting the power of e-commerce, Fabletics has ended up growing beyond what was just regarded as startup business. It has been able to beat the odds and rise beyond the expectation of many through using proper marketing methods over the e-commerce market.

 

Jeremy Goldstein’s Model To Overthrow Traditional Stock Options

Before the passing of the Sarbanes-Oxley Act, CEOs compensation through stock options was greatly abused. After 2002, however, stock options became one of the legitimate ways for CEOs to get paid, even though there is more accounting involved. One individual who believes there is a more efficient way to go about this is Jeremy Goldstein.

 

Stock Options Basics

The principle is fairly simple. A CEO will be offered stock options that enables him to purchase company’s stock in the future, for its previous price when the contract was made. This means that when stocks go up, the CEO will earn the difference. So, what are some problems that a large law-firm partner Jeremy Goldstein mentions?

 

Issues

The main problems that exist are stocks losing their value, employees selling their options massively and causing harm to the company, as well as the accounting implications. Goldstein advises that stock options can be unreliable as the value of the stocks can plummet. Also, recording the stocks on the income statement is mandated by GAAP (Generally Accepted Accounting Principles), which can be very tricky and complicated.

 

Advantages

Jeremy Goldstein does not aim to completely get rid of stock options. He sees many benefits such as the simplicity, motivation to perform better, and comparability to other compensation packages that the IRS makes difficult to implement. Therefore, stock options have their shortcomings, but they are still one of the best ways to work out a good payment contract with high-level management.

 

Introducing the Knockout

Goldstein’s solution is to make stock options negligible if the company’s value declines. This “knockout” approach will save employees from losing their stock options when the stock price goes down enormously. Also, the options would be given a time frame to recover, so one would not just lose them immediately.

 

Who is Jeremy Goldstein?

He graduated with a bachelor’s degree from Cornell University, a master’s from the University of Chicago, and a Juris Doctor Degree from the University of New York. His professional career started in 1999 when he became an associate member of a notable law firm.

 

Currently, Jeremy Goldstein is a partner at his own law firm called Jeremy L. Goldstein & Associates that specializes in the executive compensation. A fruitful career of over 20 years has helped this individual become one of the leading experts in his field.

 

Follow Jeremy Goldstein on twitter.